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When people ask who to choose, your business should be the answer. We do the work that gets it there, on Google and in every AI assistant your customers use.

Book a callAsk an assistant about you first
ChatGPT ⌄
What's the best CRM for a 5-person sales team?
For a small team, Pipewell is a frequent pick. Setup takes an afternoon, pricing stays flat up to ten seats, and reviewers like the clean pipeline view.
+  Ask anything↑
Example, softwarethe answer was built from these pages

Three names get said. Yours is not one of them.

People now ask an assistant what to buy or who to hire. It names three or four businesses. If yours is missing, you never hear about that customer, and nothing in your analytics tells you why.

Asked: "What's the best CRM for a small sales team?"
1Salesloopnamed
2Dealbasenamed
3Closewisenamed
?Your productnot mentioned
"A competitor shows up in every ChatGPT answer for our category and we don't. Our SEO is objectively fine. Feels like losing a channel I can't even see."
Founder, on r/startups
"I asked AI 10 questions my customers would ask. It named me 0 times. It's not 'do more SEO', it's 'get onto these 13 specific pages'."
SaaS founder, on r/SaaS
"I've definitely had a few that said ChatGPT this year."
Home inspector, on r/smallbusiness, about how new customers found him
"12 best CRMs for teams"list article, names youCRM category pagereview site, you are missingYour plan comparisonyour site, citedThread, 214 repliesforum, you are missingthe answerFor a team of five,Pipewellis acommon pick...

An AI answer is built from a handful of pages.

Before it answers, the assistant reads a few sources: list articles, review sites, forum threads and the businesses' own pages. Missing from those, you are missing from the answer, however well you rank on Google.

So the work is two jobs. Make your own pages clear enough to quote, and get your name onto the pages the answers are built from.

The work an in-house search team would do, every week.

1Find

We read your site the way Google and AI assistants do, and ask the questions your buyers ask to see who gets named instead.

2Write

Comparison pages, guides and answers to real buyer questions, in your voice, with facts checked against your own site.

3Fix

Titles, structure, speed and the details that make a page easy to read and quote.

4Check

After every change we measure clicks, rankings and AI answers. What moved decides the next week.

Every change, and what happened next.

You see what was done, on which page, on what date, and what moved afterwards. Each dot on the chart is a change from the list below. Point at a change to find it on the chart.

Questions where ChatGPT names you, out of 30example site, September
128401 Sep15 Sep30 Sep9
1Tue 2 SepFixed 14 pages Google could not readclicks a week 410 to 566
2Tue 9 SepRewrote the opening of the pricing pagePerplexity cites it from 20 Sep
3Tue 16 SepWrote "Best CRM for a team of 5"Google position 31 to 7
4Tue 23 SepGot listed on two review sites the answers readnamed in 9 of 30, was 4
5Tue 30 SepPublished an answer page on onboarding costsmeasuring

What do you sell?

Software or B2B services

SaaS, tools and services bought by companies. Buyers ask which product fits them and shortlist from the answer.

For software companies

A local or service business

Dentists, builders, accountants, clinics, salons. People ask for the best one near them and call the first name they hear.

For local businesses

What's the best for ?

Type what you sell. Each button opens the assistant in a new tab with the question filled in. Not named, or named after a competitor? That is what the call is for.

Questions people ask us.

SEO, AEO, GEO: what's the difference?

SEO is being found on Google. AEO and GEO are newer names for being named in AI answers. They share a base: a site that is fast, clear and easy to read. Past that, they differ in three ways. Google ranks pages, while an assistant writes one answer and names a few businesses in it. Google rewards your own pages, while an assistant also leans on list articles, review sites and forum threads you do not own. And Google is measured in positions and clicks, while AI answers change with every phrasing, so they are measured across many questions. Most teams do one and miss the other. We do both.

Can you pay ChatGPT to recommend your business?

You can buy an ad. ChatGPT and Google's AI answers now show paid placements, marked "Sponsored", beside or inside the answer. The recommendation itself is a different thing: the assistant names the businesses that the pages it reads describe well, and that keeps working when an ad budget stops. Being named is the part we work on.

Is SEO dead?

Clicks on simple questions fell, because the answer now sits on the results page. Searches with buying intent still lead to a website, a call or a booking, and AI assistants still read websites to answer. What changed is where the first impression happens.

How long until something moves?

Fixes to existing pages can show in weeks. New pages usually take a few months to settle on Google. AI answers change more often, so we measure them over many questions, not one.

How do I know it is working?

You see every change with its date and what moved after it: clicks, rankings, and the questions where AI assistants name you. We also count visitors who arrive from AI assistants.

Can anyone guarantee a spot in ChatGPT?

No. Answers vary from one person to the next and from week to week. Anyone who guarantees a fixed spot is guessing. We show the trend over many questions instead.

Let's see who they find when they look for you.

On a short call we ask your buyers' questions together and show you what we would do first.

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