How it works
Connect once. Review what changes. Stay visible.
WhoTheyFind is not a report you read. It does the recurring work an SEO retainer does, shows you every change before or after it goes out, and measures whether it worked. Here is what that looks like from your side.
What you do
Three steps. The first one only once.
01
Connect your site
Search, analytics and your publishing platform. Once.
Link Google Search Console, your analytics, and the platform your site is published on: WordPress, Webflow, Shopify and six others. Connecting changes nothing on your site. WhoTheyFind starts by reading it the way Google and AI assistants do.
02
Review proposed changes
Each one explained, with a risk level.
Every week you receive a short list of proposed changes. Each is written out in plain terms with a risk level and the reason behind it. Approve with one click, decline, or set routine low-risk changes to apply automatically. Nothing is applied until you enable it.
03
Track the results
Every change measured against the numbers from before.
Each applied change is measured against the search and traffic numbers from before it. Changes that improved results stay. Changes that made no difference are recorded. Changes that made results worse are reverted automatically, and any change can be reverted by hand at any time.
What it does
Finds, fixes, checks. Every week.
The same work an agency bills a retainer for, on a schedule, with nothing going out that you have not allowed.
01
It finds what holds you back
Every week it reads your site the way Google and AI assistants do: titles, headings, page structure, internal links, and whether AI assistants can reach your pages at all. Every day it pulls your real search and traffic numbers, including a separate count of visitors who arrive from AI answers. Before anything gets blamed on your site, it checks whether every site it watches dipped at the same time; if they did, that is Google changing the rules, not something to rewrite your pages over.
02
It fixes them, with your approval
Each fix arrives written out in plain terms with a risk level: change this title, add this answer, open this page to AI assistants. You approve with one click, or let routine low-risk fixes run on autopilot. Changes are published through the platform you already use, the same way your team would do it, with history. It changes content and data only, never your code.
03
It checks that it worked
Nothing is called fixed on the day it changed. After days to weeks it compares the numbers from before and after. What worked stays. What did nothing is noted. What made things worse is undone automatically, and any change can be undone by hand at any time.
Grounding
Facts are sourced, not invented.
The AI in this product proposes and phrases. It does not decide what is true. Every site runs in one of three modes, and you pick which.
01
Structured facts
You (or your systems) hand over facts as data: prices, specs, locations. Content is generated from them, never around them.
02
Extracted facts
Facts are taken from your existing pages, reviewed once at the start, and reused from then on. Your site is the source of truth.
03
Structure only
The strictest mode. Structure, headings, labels, internal links and phrasing may be reworked, but not one new factual claim may be added.
Scale, honestly
One template gap, not 200 page defects.
Some problems repeat on every page of a site: the same missing label, the same gap, two hundred times over. That is one problem, not two hundred. WhoTheyFind fixes it once, site wide, as a single change you approve once and can undo once.
Page level writing stays page level, where a person should be looking anyway.